Posted by Kaitlyn to Shipping Best Practices
Any time a customer gets your product it is one more chance for you to catch their attention and remember your brand. Not only do they see your package, but so does everyone else that has handled it along the way. Branding your shipment gives you instant advertising.
Stickers: Use brand color stickers to remind your customers to re-order from you (for example, Pack Secure's brand color is orange). Put your logo, web address and phone number on each of these stickers.
Thank You Notes: Thank you notes are a nice touch that can be included in your package. If you have the time to personalize each note, even better.
Coupons: Include a coupon in your shipment to bring your customers back. Include your web address, phone number and your brand color on each coupon.
Brand Your Tape: By using water activated tape (WAT) with your logo and web address printed on it, you are getting free advertising.
Brand Your Box: You can print your company information on each box with printer coders.
Flyers: Print colorful flyers that enhance your product and brand. Make your flyer stand out and be remembered. Adding a flyer to your package will not increase your shipping cost, so take advantage of this inexpensive way advertise. Consider putting more than one flyer in your shipment so they can be shared.
Brand Your Shipping Label: Include your logo and web address on your shipping labels to make it easy for your customers to identify who their package is from and help them remember your company.
Free Stuff: Most everyone likes free stuff. Include promotional items with your brand and company information on them in each package. Pens, pencils and golf balls are just some examples of promotional items people love to receive.
When branding your shipment, be creative. Make receiving your package fun and memorable.
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